Investment summary

Ebiquity’s strategy of building a worldwide marketing performance management business is reaping benefits, with the group reporting strong FY12 interim results. Normalised diluted EPS rose 75% on 19% higher continuing operations revenue, benefiting significantly from cost synergies achieved from the Platform division’s April 2010 Xtreme acquisition. The 2011 acquisitions build geographic reach and new client offerings in the Analytics division. 75% of group revenue comes from international contracts.

Last updated on 25/01/2012

Industry outlook

Advertisers continue to focus on achieving better returns on their marketing investment. IDC estimates that business analytics could see 7% annual growth between 2009 and 2014. The growing influence of social media is changing the way that marketing departments view the overall media arena, especially regarding non-paid social media.

Last updated on 09/12/2011